Website Personalization on a Shoestring
From Tasha Green’s guide series Small Business Personalization: Big Impact on a Bootstrap Budget.
This is chapter 5 of the series. See the complete guide for the full picture, or work through the chapters in sequence.
Your website is your digital storefront, and just like a savvy shopkeeper adjusts their display window based on who’s walking by, your website should adapt to each visitor’s needs and preferences. Website personalization might seem like the exclusive domain of Amazon and Netflix, but smart small businesses are discovering that powerful personalization doesn’t require enterprise budgets or complex technology stacks. In fact, some of the most effective website personalization strategies can be implemented for less than $50 per month.