Customer Data Collection Without Breaking the Bank
From Tasha Green’s guide series Smart Personalization for Small Business: Maximum Impact with Minimal Resources.
This is chapter 4 of the series. See the complete guide for the full picture, or work through the chapters in sequence.
Think of customer data as the fuel that powers your personalization engine. Just like you wouldn’t try to drive across the country on an empty tank, you can’t create meaningful personalized experiences without understanding who your customers are and what they want. But here’s the thing that trips up most small business owners: they think they need expensive enterprise-level data collection systems to gather useful insights.
That’s simply not true. In fact, some of the mos
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